Why “Startup Tools?”
I knew that whatever this project becomes it needs to cater to startups. Why startups?
Perhaps the hardest part of starting a new company is getting attention. If your product is good, you're probably saying "If I can get someone to just try it, they like it, but no one is even trying it. How do I get their attention?"
That's a key question -- one I answer better on my startups blog -- and for me the answer is "I have 5000 RSS subscribers and 1000 Twitter followers and a large network of people I respect, trust, and like, all of whom are running startups or thinking of doing so or coach people who are doing startups, etc.."
I work with CapitalFactory, I speak at conferences about startups, and I co-host a Q&A site about startups.
All this adds up to: I have earned the attention of a sizable (and growing) set of people who have a common set of problems which I understand well because I'm one of them.
If I play in this space, I've "solved" one of the primary problems with startups. So here I am!
Plus, startup founders are awesome. :-)