New Name, New Host: Lead Spy
So after ranting about how picking the company name is a waste of time, I decided to change the name. :-)
It's true that the name initially didn't matter. Now that it's getting clear what features are interesting, useful, and simple, it was time to pick a name that matched it.
The main thing about this tool is that it links revenue to marketing campaigns. Period. Everything else is configuration and convenience.
The thing you notice about the tool (and this will get better over time) is how rich the detail is about the visitors to your site. So it made sense to pick a name that talked about leads.
Naming considerations:
- Shorter is better.
- Don't want to have to spell it for people.
- Don't need the domain, but need something like getname.com. (There's a trend for names in that format, so over time that will look less and less weird.)
- Name should imply what it actually does.
- Bonus if name is evocative or provocative.
After looking at lots of names (and many good ones were taken of course), I settled on:
Lead Spy
The obvious domain name is not available (I'm trying), but http://GetLeadSpy.com should be fine.
You don't need to run out and change all your configuration! The old URLs will continue to work as always, no problem.
Besides the name change, Lead Spy is now being hosted at Rackspace. There's already a division between web front-end (www1) and the database back-end (db1) so the system is already faster and will scale better than the pilot system.
What do you think of the new name?