There's no software to install.

Just paste a tracking code in the footer of your website, and you're live! It takes about a minute.

Your visitor and form data will appear immediately. This isn't one of those tools that makes you wait 24 hours before your reports are ready.

With no configuration, we automatically track:

• All web traffic
• All web form submissions, including form fields
• Downloads of non-HTML media like installers, PDFs, and movies
• Outbound links (when someone leaves your website)

There are more features that do require configuration, but you can mess with that at any time, so don't stress.

We're so confident you'll love our service, we make it easy to leave!

• Un-installs in 60 seconds. (Just delete our tracking code from your website's footer.)
• Export 100% of your data, any time.
• We observe data in your existing systems without getting in the middle of the data-flow. So we're never a bottleneck, we don't require changing your process, and we never stop data from moving.
• No sign-up fees or long-term contracts.

We earn your business, every month.

Your traffic-generation Campaigns are not defined by a single "refering link domain."

Only Lead Spy lets you define Campaigns properly:

• Match form fields like "How did you hear about us?" (track magazines, tradeshows, mailers, and other off-line traffic sources)
• Refering links (use expressions, not just exact-match)
• Landing pages (which page, or match an affiliate's code)
• Match any number of values (e.g. any of 15 different social media services could be lumped into one "Social Media" super-campaign)

Track every event that did or could make you money. Events are tied to specific visitors, not just summarized as a total. Events are more powerful than you'd expect:

• Person spends at least 60 seconds on your site
• Certain form is filled out -- including all the field data (e.g. an email address via any of "Contact Us" or a trial download or a newsletter subscription)
• Certain web page is reached (e.g. pricing)
• Media download (e.g. installer, PDF whitepaper, video)
• Leaving the site via an outbound link (e.g. Clicked your feedburner RSS feed)
• Custom event sent by browser-side Javascript or your back-end system

Lead Spy answers the fundamental question of online marketing: "How much value — in dollars — am I getting from this traffic?"

Here's how it works: You assign a dollar value to each Event (see above). We track traffic by Campaign and see which Events they hit. Right on your dashboard, we can instantly tell you how much value each Campaign is delivering.

For Campaigns providing more value than they cost (in time or money), you can pour even more money into them. For the others, you now know the precise monetary value of each visitor, which means you can negotiate the price of that traffic, A/B test with a known goal, or give up entirely.

Our funnels aren't just pretty pictures, they generate actionable advice:

• Drill down to the actual list of visitors who dropped out of any step of the funnel, so you can generate ideas about how to capture them.
• Measure results of A/B tests on the entire funnel, so you don't end up optimize one step at the expense of a another.
• Advanced statistical routines automatically identify specific locations in your funnels where (a) people are dropping out at a significant rate and (b) there's enough traffic that an A/B test would be significant and (c) your down-stream conversion rate is good enough that an improvement at this step is highly likely to result in more revenue.

Other tools force you to define Campaigns and Events before collecting visitor data, but that's not how the world works! You often don't know:

• What is the exact dollar value of this Event?
• What are all the referering URLs for this Campaign?
• What are all ways people will type and mispell text in the "How did you hear about us" field?

With Lead Spy, you can define Campaigns and Events at any time and change the definitions whenever you'd like. We'll automatically go through your entire data history and recompute all the numbers.

Export all your data, whenever you want.

Export data in Excel-compatible CSV (Comma-Separated Value) format. View instantly with a text editor, Excel, or Microsoft Access. Write your own reports with any tool.

Every visitor is identifed with a unique ID, which you can use to correlate our data with your own back-end systems.

We track a lot of things automatically, but what if you have your own Events and data you'd also like to track?

No problem! With zero configuration, you can ping our servers with your own Events. Invent your own Event "types" to group categories of Events, then tack on arbitrary key/value pairs of additional data. We'll keep it safe and visible alongside all the other lead data.

You can even use your custom data when defining Campaigns or Events.

Send us Event data using a simple web-service API from a back-end system, or you can call a Javascript method to register an Event from a web browser.

Link our data with your CRM system, or any back-end database.

At its simplest, just include a hidden form field called sst_visitor_id and we'll automatically populate it with our unique visitor ID. All you need to do is store that 32-character value in your back-end system or CRM and you can accurately link our data with yours.

If you want to get fancy, use our API to establish a 2-way link between our data and your back-end system. Now you can have all your information in one place without manual effort!